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Trusted since 2020
Hedlusk

Seasonal nail art that brings groups together.

Seasonal holiday manicure design showcasing festive nail art

How we started

Where it began

Three friends met at a workshop in 2020 and realised they all wanted the same thing — a space where people could learn nail art without the pressure of perfection. We started running small sessions from a rented studio, teaching seasonal designs to groups of four or five.

What changed

Participants kept coming back, not just for technique but for the shared experience. They told us the group dynamic made learning easier and more enjoyable. That feedback shaped everything we built afterwards.

What we focus on now

We run structured online sessions where groups of six to eight people work through seasonal manicure designs together. Each session has a clear plan, guided instruction, and time for participants to exchange feedback and ideas.

Why groups work

Learning with others creates accountability and momentum. Participants see different approaches, ask questions they might not have thought of, and stay motivated through the process. That collective energy makes the work stick.

Who runs the sessions

Each of us brings a different skill set to the table. We design the sessions, facilitate the groups, and make sure every participant has what they need to complete their work.

Imogen Wycliffe demonstrating seasonal nail art technique

Imogen Wycliffe

Lead Nail Artist

Imogen spent eight years working in salons before switching to education. She designs all the seasonal templates and teaches the core techniques in each session.

Saskia Tremaine facilitating a group session on holiday manicure designs

Saskia Tremaine

Session Facilitator

Saskia manages the group dynamic during sessions. She keeps the conversation focused, ensures everyone gets time to share their work, and handles any technical issues that come up.

Elowen Pritchard coordinating materials for a seasonal nail art workshop

Elowen Pritchard

Creative Coordinator

Elowen sources materials, prepares session kits, and handles all the behind-the-scenes logistics. She also runs the participant feedback process after each session.

What guides our work

  • Clear structure

    Every session follows a planned sequence. Participants know what to expect, when to ask questions, and how long each stage will take. No guesswork, no wasted time.

  • Group accountability

    Working alongside others creates natural momentum. Participants see progress in real time, share their challenges openly, and support each other through tricky stages of the process.

  • Practical feedback

    We give specific input on technique, not vague encouragement. If something needs adjustment, we explain why and show how to fix it. Participants leave with actionable improvements, not just compliments.

  • Seasonal relevance

    Our designs match the time of year. Participants learn techniques they can use immediately, whether for personal projects or client work. The content stays current and applicable.

Session activity breakdown

This shows where participants spend their time during a typical two-hour session. Each cell represents a ten-minute block, with colour intensity showing how much active work happens in that segment.

Intro
10m
Demo
10m
Practice
10m
Work
10m
Review
10m
Apply
10m
Build
10m
Detail
10m
Check
10m
Refine
10m
Share
10m
Close
10m
Low activity
Moderate activity
High activity
"

We built this service because we wanted a structured way to teach seasonal nail art that actually worked for groups. The sessions are designed around real participant needs, not abstract ideas about learning. Every element exists because it solves a specific problem we encountered while running earlier workshops.

— The Hedlusk Team